Online Marketing

Geo-Targeting Your Messages to Fans

Today’s blog post was prompted from an e-newsletter I got from The Reverend Peyton’s Big Damn Band. I signed up for their email list after seeing them perform at the 80/35 music festival. The sign up form on their website had an option to include your city and state, which I provided. The email I got from them today had the subject line: “This Saturday at the Slowdown in Omaha.” The message certainly caught my attention because it was about a show near me, rather than just a message about them going on tour. This example of sharing the most relevant information to a fan is the beauty of geo-targeting your messages.

Geo-targeting is the tactic of directing your efforts to a specific geographic region. This not only captures your fans’ attention more effectively, it also helps break through the clutter of messages people get on a daily basis. If you continually blast your fans with messages that aren’t useful it can start to become “spammy” and you could get an e-newsletter unsubscriber or a Facebook fan may decide to hide your posts from their news feed. You don’t want to break these important communication channels you’ve built up.

Here are some ways to geo-target your messages:

  • Facebook Status Updates – If you want to share details about an upcoming show in Minneapolis or maybe you are looking for people to hang posters about your new album in Kansas City, using Facebook’s geo-targeting status updates can come in really helpful. You can target your status update to specific countries, states, and cities. In the status update box you’ll see a drop down to select Public or Customize. When you select Customize you will get options to target your audience. First type in the desired country and then a list will pop up to select Everywhere, By State/Province, or By City. You can choose multiple states or cities, as well as target by language.

  • Online Advertising – There are multiple options for placing geo-targeted advertisements online such as a banner ad on Pitchfork’s website, a box ad on a JamBase e-newsletter, or a standard ad on Facebook. Almost all online websites that sell advertising offer packages that allow you to target users in certain geographic regions. If you are going the Facebook route, there are options to geo-target by country, state, city, and zip code. Facebook gets much deeper into targeting options by providing selections such as interests, age, education, marital status, and more. You can explore all your options for advertising on Facebook at For magazine websites, blogs, or popular e-newsletters, the best way to find out about available packages is to email their advertising department. We recommend requesting their rate card and letting them know your budget, timeline, and regions you want to target. Then it comes down to negotiating a package that gives you the most impressions and visibility in the markets you want to reach.
  • E-Newsletters – Just as we noted above, The Reverend Peyton’s Big Damn Band’s e-newsletter is a stellar example of geo-targeting your messages to fans. Make sure when you are choosing an e-newsletter service you pick one that allows you to enter geographic information. MailChimp is the service we blogged about last week, they offer a geo-targeted option that allows you to select which regions or define a radius for sending your e-newsletters. The biggest thing to remember for geo-targeting your e-newsletters is to make sure you are getting the information. If you don’t know where your fans live, you won’t even have the option to geo-target. When you put an e-mail sign up form on your website or have a hard copy form at a show, always ask for either their city and state or zip code. Even if you aren’t touring a lot just yet, it’s very helpful information to have in the future. Start gathering it!

If you have any questions on how to utilize geo-targeting in your marketing efforts, get in touch with us.

Develop Professional E-Newsletters with MailChimp

Having a solid email list is an extremely important component of your overall marketing efforts. If you’re only communicating with your audience online via Facebook or Twitter, you are missing out on a huge opportunity to connect directly with your audience in the privacy of their own inbox. Your social media updates can get lost in cluttered news feeds, so take advantage of the opportunity to directly reach your audience via an e-newsletter.

An easy to use and professional e-newsletter service that we recommend to our clients is MailChimp. We really appreciate MailChimp’s simple design and sleek user interface. There is a bit of a learning curve, but once you get accustomed to the service it can become a powerful communication tool. Here’s an overview of MailChimp and how you can get started.


  • Free – MailChimp offers a very expansive free option. You can store up to 2,000 subscribers and send up to 12,000 emails per month. That’d be six emails per month if you have a full subscriber list. Even with the free plan, you still get all the features of a paid user minus the limit on subscribers.
  • Paid – The paid plans range from $10-$240/month. The pricing varies depending on the number of subscribers and emails you want to send. There is also a pay as you go option that charges per email sent. MailChimp’s paid plans are very affordable in comparison to the other services out there.
  • Canceling – There are no contracts, so you can cancel at any time. Don’t worry about losing email addresses, as you can easily export them before you cancel.
  • Discounts – Non-profits get a 15% discount on all services.
  • Learn more – View all the details on available plans at


  • Design – Make a good impression with your subscribers by sending a well designed e-newsletter. MailChimp provides a ton of templates you can customize to match your branding, upload your own photos and graphics, or even insert a fully customized HTML/CSS that you built.  
  • Subscriber Management – Target your emails by geography, add a subscription box to your website, upload your current email list, use a QR code to allow people to subscribe, and take advantage of automatic list cleaning. MailChimp offers numerous tools to manage all your email list subscribers.
  • Analytics – MailChimp makes it easy to track the analytics of your e-newsletters so you can adjust your content, frequency, links, subject lines, etc. to continue to improve your results. Get open rates, click-thru statistics, number of forwards, and much more.
  • Social Media Integration –  There are some cool social media integration features that MailChimp offers to help increase the reach of your e-newsletter. Facebook merge tags allow subscribers to “like” the email and there’s also a Facebook app you can add to your page. You can also quickly and easily share your e-newsletter on Twitter.
  • Learn more – View all the MailChimp features at

Getting Started and Resources

  • Create an Account – We recommend creating a free account to get accustomed to the service and to determine if it’s going to work for you. If you have less than 2,000 subscribers you can stick with the free account! Sign up now.
  • Learn – MailChimp offers an extensive amount of free resources to learn how to design a template, manage your lists, understand analytic reports, use the social features, avoid spam filters, and much more. Dive into all these resources to get a full understanding of MailChimp so you can get the most out of your e-newsletters. View the resources.
  • Key Handbooks – A few handbooks that some of our readers may be interested in downloading: MailChimp for Musicians, MailChimp for Nonprofits, and Email Marketing Field Guide.

If you have questions on setting up an e-newsletter for your band, event, venue, or organization, please reach out to us.



Foursquare and Songkick partner for live music check-ins

Foursquare announced this week that they’re going to start pulling major events into their database via partnerships with Songkick, ESPN and to allow users to add more information to their check-ins. The partnership with Songkick will allow foursquare to access major concerts from Songkick’s database.

With the new event check-ins, music fans using foursquare will now be able to check-in to a particular concert along with their location vs. just the venue location. This adds a whole new dimension to check-ins. Foursquare is thinking about venues and users creating events, but they want to make sure they do it right, so for now only events and concerts provided by the Songkick database will show up in foursquare.

Foursquare experimented with event check-ins during the past two SXSW conferences, allowing people to check-in to all the SXSW-related events happening around Austin. Jill and I first experienced the live music foursquare event check-ins this past year at SXSW Music and loved them. With so much going on around Austin during SXSW Music, including panels, showcases, parties and concerts, the event check-ins made it easier to share exactly what you were up to.

To celebrate the launch of their new partnership with foursquare, Songkick is offering foursquare users a chance to win a year’s worth of free concert tickets via their “golden ticket” contest. To participate users can download the Songkick iPhone app, then contact the company via Twitter or email to be entered to win.

We’re very excited about the addition of live music check-ins on foursquare here at On Pitch. We believe that a band’s best promoter is its fans, and allowing foursquare users to share details about the concerts they’re attending is going to help promote and encourage music fans to attend more live music events. What are your thoughts on the new event check-ins? Leave us a comment below.

Three creative and early uses of Google+ by artists

We recently wrote about how artists can use Google+ to connect with fans and shared some of the main features of the new social networking tool, along with our thoughts on how we see artists utilizing them. While we were exploring the basics of G+, we couldn’t help but notice a handful of artists (and growing by the day) who are already creatively using G+ to offer exclusive content and connect with their fans. From breaking the mold, to breaking out and going global, below are three examples of artists who are leading the pack and making good use of Google+.

Singer/songwriter Daria Musk goes global with Google+ Hangouts
While you might not have heard of her (yet), Daria Musk was one of the first artists to make waves with her “go global” live webcast approach to G+. The singer/songwriter used a Google+ Hangout to broadcast a live set from her recording studio. Due to Google’s current limitations, only 10 people could watch at once, although one of them just happened to be a Google engineering director who figured out a way to ‘daisy chain’ the video chat so more people could log in. According to Daria, she became a global artist overnight, sharing this map of where audience members from her first G+ hangout tagged themselves. Since then, she’s landed a bit of press… worldwide, proving that sometimes it pays to be an early adopter.

Mark Hoppus reveals Blink-182’s sixth studio LP in Google+ Hangout
As we mentioned in our previous post, Google plans to roll out business profiles later this year, so while bands can’t currently create G+ profiles, individuals (band members) can. Enter Blink-182 bassist Mark Hoppus, who recently released the name of the band’s sixth studio LP in a Google+ Hangout. The LP will be titled Neighborhoods and will be released on September 27 in the U.S. Mark is also sharing exclusive content such as behind the scenes photos from photo and video shoots, production rehearsals and his show Hoppus on Music.

My Morning Jacket premieres the video for “Holdin On To Black Metal” on Google+
My Morning Jacket bassist Tom Blankenship and guitarist Carl Broemel gave fans an early preview of their new video “Holdin On To Black Metal” by posting it to their new Google+ profiles, resulting in one of the first music video premieres on Google+. While we applaud the concept of premiering a music video on Google+, it turns out that the effort yielded only a lukewarm reception from fans. This is likely because Broemel only had one connection on the site (Blankenship), and only 42 people had Blankenship in their Circles when they premiered the video. Broemel is now in 138 Circles and Blankenship in 249, proving that their networks are slowly expanding. This example again emphasizes that Google+ is still in its early stages of growth and that offering official pages for brands will be key in order for it to become a legitimate marketing tool for musicians.


We expect a lot of new artists to start popping up on Google+ in the coming months, and we look forward to watching the social networking site evolve and provide new and innovative ways for artists to share and connect with their fans. How would you like to see artists use Google+? Leave us a comment below.

Spotify: Popular music service creates new marketing opportunities

Spotify has the ability to shift how we consume music. Described as “a digital music service that gives you access to millions of songs,” Spotify launched in October 2008 in Europe, but just became available in the U.S. a few weeks ago — and it’s already becoming very popular. Billboard announced last week that the service already has 1 million U.S. users. Spotify is currently in invite-only mode, but you can request an invite on their website to get access fairly quickly. If you aren’t familiar with Spotify, here’s a rundown of the features and pricing tiers:

And here’s a quick tutorial video that explains the service.

Spotify is taking the music industry by storm and has the potential to do big things. The main reasons: 1) The social features are great – I think much better than iTunes or Google Music. 2) They worked out deals with the major labels before launching, unlike many other services. 3) It makes music listening and discovery easy and fast.  It will be interesting to watch how Spotify grows and changes how we consume music in the future.

As marketers, we are always thinking of new promotional tactics and Spotify offers some unique opportunities to explore. Here are a couple ways you can take advantage:

  • For music venues, events or festivals
    • Create a Spotify account for your venue, event or festival just like you would a personal profile. You can’t tie it to your Facebook page, but the key here is that you can create and share playlists. For example, we recently created an account for Vaudeville Mews and developed a playlist of tracks by bands performing at the venue in the month of August. We promoted the playlist via the venue’s Facebook, Twitter and e-newsletter.
  • For bands and musicians
    • Anyone can get their music on Spotify. This is a great way to promote your songs and allow fans to create and share playlists that include your music. To submit, you need to upload your tracks to one of the artist aggregators Spotify works with. Keep in mind it takes about 4-6 weeks for the music to appear on Spotify.
    • Once your music is on Spotify or if you already have tracks on the site, make sure your biography is up to date. Spotify pulls all artist bios from All Music Guide and Wikipedia. So update your bio on those sites and the next time Spotify pulls for updated bios, yours will get corrected.
    • Share your Spotify artist page and any playlists that feature your music on your Facebook and Twitter accounts.
  • For everyone
    • Use the Spotify follow widget to the right to promote your profile on your blog or website. To get the code, login to your account on the Spotify website and go to the account overview page.
  • Advertising opportunities
    • Spotify has some unique advertising opportunities in the following formats: Audio: 30 second ads, cover replacement image, click-throughs AND Graphic: banners, skyscrapers, mpus, page takeovers. If you are trying to reach music fans, this would be a good outlet to research.

If you’ve seen any creative marketing uses with Spotify, please share them in the comments.

Follow us on Spotify: Hillary and Jill.

How artists can use Google+ to connect with fans today

There’s a new kid on the social networking block, and by kid we mean Google’s newest gargantuan project, Google+. If you’re an early adopter, you’re probably already circling, sharing and hanging out on the latest social networking tool from Google, which after its first month of existence has managed to attract more than 25 million early adopters.

All the buzz surrounding this new social sharing tool has sparked our curiosity about how artists might be able to leverage G+ to connect with their fans and integrate its unique features into their ever expanding marketing arsenal. Consider this your early user guide, but expect to hear more from us as G+ continues to evolve and add features, including the addition of business profiles, expected to launch later this year.

Note: Google is urging brands (and bands) to wait for these official business profiles and has even started pulling down some branded profiles. Bob Baker of the gives the scoop in his warning to music industry professionals who are considering setting up a G+ profile for their band, label, studio or store.

The forthcoming brand profiles will likely include analytics, and Google emphasizes that they will not be able to automatically migrate individual profiles once the brand profiles launch, so we second the approach of sitting tight until the official launch of brand profiles. Now that we’ve got our buzzkill warning out of the way, let’s explore how artists can utilize G+ as individuals to connect with other industry professionals and fans while waiting patiently for the business profiles to take shape.

As you know, artists already have an excess of social marketing tools at their fingertips, but G+ offers some truly unique features to connect with fans like never before. Below is an overview of the main features and a few ways we see artists taking advantage of them to connect with fans.

Think of Circles as the fan management feature of G+. You can create as many Circles as you want and add people by dragging them into a Circle. Once your Circles are created, you can share content with them and view the streams of specific Circles. Circles allow you to define your audience by type, such as fans, other artists, industry reps, or even by location. It should be noted that your Circles are private, so the people you Circle are unable to view how you’ve categorized them. Once you’ve defined your Circles, you’re ready to connect with your fans. Knowing which content your various Circles are interested in receiving will ensure that you’re adding value to their stream. Here are some suggestions for what types of Circles to create and content to share:

  • Fans: Share content and media that your fans enjoy consuming. Give them behind the scenes access to your touring and recording process and share photos, video, music and other exclusive content.
  • Other artists: Following other artists can help you learn about new and creative ways to connect with your fans and open the door for potential collaborations and networking opportunities.
  • Industry reps: Share updates and info about your latest releases, new tour dates, music videos and press updates.
  • Following: Similar to Twitter, you can follow others without being Circled back. This is a great way to keep up with influential figures.

The more targeted your Circles are, the more your content will make sense for your fans. For example, you can create Circles based on their location (city/state) to keep your fans in the loop about upcoming tour dates. That way you’re not promoting your upcoming show in Minneapolis to your fans in Austin.

Sparks are similar to an RSS feed or Google Alerts without the added work of setting up searches and subscribing to specific RSS feeds. Simply select from the topics provided or search for some interests and topics you’d like to follow, and check your Sparks on your own terms to stay looped in the topics you’re most interested in.

Google+ Hangouts offer an easy and intimate way for you to connect with your fans in real time, and we’ve seen some very creative uses of this feature so far. With Hangouts you can hang out with up to ten friends, in real-time video, from anywhere. Hangouts are created by one person, but everyone in the Hangout shares the ability to invite others.

Artists can host Hangouts with specific Circles and do activities such as host a Q&A session, take your fans behind the scenes while you’re recording or shooting a video, play an acoustic set or impromptu live performance for your fans, or even allow your fans to interact and connect with each other.  Watch the video below to learn more about Google+ Hangouts.

We look forward to seeing how the Google+ features and community evolve over the coming months and hope that Google will take a cue from some of the early adopters in the music industry as to how the social networking tool can be effectively utilized by artists, music venues, record labels and other industry professionals. Stay tuned for a future blog post with more details and some case studies of artists who are already creatively using Google+ to connect with their fans.

What creative uses of Google+ have you seen so far by artists? Leave us a comment below.

The fourth annual 80/35 music festival is finally here!

The fourth annual 80/35 music festival is fast approaching, and we’ve been busy working on the festival since July 5th of last year! From coordinating all the media relations, managing the social media presences, organizing the street team efforts, and collaborating on all sorts of fun promotions – we’ve been knee-deep in 80/35 marketing for the last 365+ days.

Jill has been involved with the festival from the beginning, and Hillary has been helping for the past three years. We love working on a music festival that pushes the boundaries of Central Iowa’s music scene and contributes to its growth. 80/35 brings in many acts that have never played in Des Moines before and exposes people to new music that may have otherwise not been aware of. Here are a few photos of some of our favorite marketing memories from this year!

See you at the festival! Follow us on Twitter: @hillabean, @jillh and @onpitch for updates.

Successful online music marketing case studies

Connecting with fans is imperative in today’s music industry. It’s that connection that can give them a reason to buy and support your music. Utilizing social media and having a strong online presence makes connecting with fans much more achievable. Below are some good case studies of bands that found success through an online campaign. I encourage musicians to review these examples and pay attention to the elements that made them successful. Then think about how to implement those strategies into your own marketing plans.

  • Arcade Fire – Interactive Music Video Using Google Street View
  • Watch the video

    Arcade Fire utilized HTML5 to create an interactive music video for “We Used to Wait.” Users are prompted to enter the address of their childhood home at the start of the video. While watching the video, scenes from your old neighborhood are pulled in using Google street view.  The elements of new technology, interactivity, nostalgia, experimentation, and personalization all aided in making this video a huge hit. Think about those factors for your next campaign.

  • Jason Parker – Name Your Price Using Bandcamp
    You may recall this example from our previous blog post: Pay What You Want Model: Does it Work? Jason Parker is a Seattle-based jazz musician that has found a lot of success utilizing Bandcamp, a site for bands to sell their music and merch. After deciding to allow fans to name their own price for his music, revenue increased from $15/month to $300/month. Pay attention to what Jason is doing on his social networks. He knows how to connect with fans and give them a reason to buy. He says the majority of his sales from Bandcamp are directed from Twitter, “I see a direct correlation between how much I converse on Twitter and how many downloads I sell. It’s a no-brainer.” Read more about Jason Parker and how he utilizes Bandcamp and social media in this Techdirt article.
  • Josh Freese – Crowdfunding and Miniature Golf
    The one size fits all product days are gone. Having something for the casual fan to the super fan is a great way to be able to sell more and put additional money in your pocket. One way to utilize this method is through Kickstarter, an online funding platform for artists, musicians, inventors, filmmakers, etc. Josh Freese decided utilized Top Spin (a similar site that becomes available for all artists next month) to help fund an upcoming album. The thing I like about what he did was the creative “product” offerings that fit his personality, including:
  • Lunch with him at Cheesecake Factory or PF Chang’s
  • A round of miniature golf
  • Josh washes your car or does your laundry
  • He joins your band for a month
  • A private drum lesson
  • Take three items out of his closet
  • Josh writes a song about you
    See the full list of packages and items Josh made available, which ranged from $7-$75,000. Check out Kickstarter to see how you can use it creatively to fund your next project. Just remember to do something that fits your band’s personality. If you make it the right fit and support it correctly, it can work.
  • Amanda Palmer – Turning the Power of Twitter into $11,000 in 2 Hours
    Amanda Palmer is widely known for her social media expertise. Advertising Age said, “Palmer is more sophisticated than almost anyone on the internet — musician, brand or otherwise — when it comes to gathering her audience around her and keeping the conversation going.”
    On a boring Friday night, Amanda managed to rake in $11,000 in just two hours. It all started with her tweeting about how she was alone, again, on a Friday night sitting in front of her computer. Others started chiming in and began claiming how “we are all losers.” Dialog continued and grew at a rapid pace. A faux organization was started called, “The Losers of Friday Night on their Computers.” Amanda created the hashtag #LOFNOTC and thousands joined the conversation.
    A follower suggested the group create a t-shirt. Amanda quickly decided to run with it. She took a sharpie and made a t-shirt design. A website was thrown up that night with the t-shirts available for $25 a piece. 2 hours later… $11,000.
    What can you learn for this example?
  • Interact with your followers and don’t just mass broadcast.
  • Be personable and share a variety of things with your fans.
  • Always be on your toes, ready to act quickly when opportunities arise.
  • Matthew Ebel – Subscription Site for the Super Fan

    The packages range from $5/month to $15/month, as well as annual options.  He offers a wide range of perks are including members-only parties, VIP seating at shows, access to new music as soon as he creates it, new live concert recordings every month, broken apart tracks ready for remixing, behind-the-scene sketches, drafts, and ideas, and many more. View the full list of packages and perks here.
  • The Poison Control Center – Tumblr Tour Blog
    A special shout out to Iowa’s own The Poison Control Center for their awesome tour blog. The band uses Tumblr, a simple and free blogging platform, to regularly update their fans from the road. After each show they share pictures, videos, and posts about their experiences, even down to thanking the sound guy, door person, bartender, and of course the fans. They do it right by updating frequently, providing a wide variety of content, and always remaining authentic.
  • Gossip Grows on Trees – Building Your Email List with a Fortune Cookie
    Email is one of the best ways to directly reach your fans, but sometimes it can be difficult to grow your subscription list.  Gossip Grows on Trees from North Carolina executed a creative way to gain more email addresses at live shows.
    They created a download web page that gave visitors a free music download in exchange for their email. At shows they walked around and handed out custom fortune cookies with the URL of the download page and a short message from the band. This gave the band an opportunity to spark conversation and develop relationships with fans. Plus, a lot more people visited the download page and provided their email address because they were approached in a memorable way.

All of these online music marketing case studies have a common theme of musicians connecting with fans. It isn’t enough to put your music out there and hope people will gravitate towards it. You have to be willing to push it out there and utilizing online mediums is a key element.

If you know of a successful online music marketing case study, please share it with us in the comments.

Essential content for your band's website

If you’re a musician or in a band that’s trying to get your music out to the world, your website is a valuable marketing tool. Your website helps your fans, bloggers, and journalists find out who you are, what you sound like, and where you’re playing. It’s important that your website contains content for all types of visitors, from fans – current and potential – to booking agents and media outlets. Below are ten essential elements that every band’s website should have.

  1. Relevant information.
  2. If you have an album out, include easily accessible info about when it came out or will come out, the track list, and the label. Post a tour calendar with upcoming shows so fans can see when and where you’re playing, how much it costs, and where they can buy tickets. Be sure to include links to the venue website, ticket sales, other bands who are playing, and your Facebook Event.

    Roxi Copland displays news about her new single and upcoming shows on her website.

  3. A current bio
  4. Your bio is your opportunity to tell your story, share your history, and talk about your influences and accomplishments. Press and bloggers often refer to band bios when writing features and reviews, so it’s important that your bio is current, interesting, informative, and versatile. Can your current bio be used on a venue website to promote an upcoming show? Does it convey the message that you want to your fans? If not, it’s time to refresh your bio.

  5. Reliable contact info
  6. If journalists or bloggers have questions, they expect to easily find reliable contact info on your website. If you have a PR/publicist contact, list who it is and how to contact them. If you don’t have a PR contact, list who to get in touch with and how.

  7. Hi-Res PR photos
  8. Journalists (bloggers, web editors, print editors) who want to cover a band usually accompany any given post with a photo, but sometimes it’s hard to figure out which photos are for the press. Be sure to have high-resolution photos available on your website for journalists and bloggers.

    Chicago-based artist Dick Prall has his promotional photos clearly identified in the EPK/Press section of his website.

  9. A way to showcase your music
  10. Your music is your art, and anyone visiting your site is going to want to hear it, so make sure you have a way for them to listen and sample it. You can share your music on your website with a music player, embedded tracks, or MP3 downloads.

  11. Merchandise
  12. If you have merch and music for sale, let your fans know where they can purchase it. If you have an online store (iTunes, Bandcamp, CD Baby, Amazon) that’s separate from your website, be sure to link to those online stores. Also, if your music is for sale locally at coffee shops and/or local record stores, be sure to list those addresses too.

  13. Sharing features
  14. Think of your website as your home base and all of your other digital presences as extensions of that presence. Each social network potentially has a unique audience, demographic, and benefit for your fans (with some crossover). That’s why it’s important to integrate, or at least link off to all of your digital touch points from your website.

    You also want your fans to be able to share the content on your website with their friends. Social bookmarking plug-ins to allow your fans to easily share content from your site on their favorite social networks. With over 500 million users, a Facebook Like Button, Like Box or Activity Feed is a no-brainer. Want to keep your fans in the loop on what you’re working on? Be sure to add an RSS button or “subscribe via email” widget to your site, so that your fans can subscribe to your posts.

  15. Newsletter signup
  16. Even if you’re not regularly sending out a newsletter (yet), you should have way for your fans to sign up for one. Newsletters are a great way to directly reach your fans and create a more personal connection with them about new releases and upcoming shows. We recommend MailChimp, Constant Contact, or FanBridge.  In addition to having a newsletter sign-up on your website, you should be collecting e-mail addresses at every show.

  17. Videos
  18. The key to getting your music heard is always building more fans and attracting new people through creative marketing. Music videos are just another form of creative marketing for your band. They allow you add another layer to your artistic capabilities and capture the full attention of your audience by combining your audio with visuals. Music videos also make your band look more legitimate and professional, help you stand out, provide your fans a sneak peek at what they might experience at your live performance, and give any prospects a more personal look at you as a band.

    Parlours’ video for “I Dream of Chicago,” shot and directed by David Poyzer

  19. Google Analytics and Feedburner
  20. Want to know where your fans are coming from and find out what parts of your site are getting the most traffic? Google Analytics can provide this information. Using such analytics can help you measure your website performance, help you drive traffic to your site, and cater to your fans’ online behavior. FeedBurner’s services allow publishers who already have a feed (RSS) to improve their understanding of and relationship with their audience. Once you have a working feed, run it through FeedBurner and realize a whole new set of benefits.

Hey, I'm Andrew.

Well hey there.

The title says it all. To say I’m incredibly pumped to be interning with the On Pitch team is an understatement. I’m currently an electronic media major at Drake University, but music has been a part of my life for as long as I can remember. Whether it be singing in my grade school Christmas concerts, playing saxophone for a year in middle school, or touring with my men’s acappella group in high school, I’ve been involved in music for almost two decades. At the moment, I’m a part of the Drake Choir, a select touring ensemble on campus. I’m also a specialist at the Apple Store in Jordan Creek.

I’m a Des Moines transplant by way of St. Louis. Working in restaurants and clubs during high school afforded me opportunities to work closely with both local and national artists. I love all types of music – I’ll listen to anything twice – and discovering new music is a favorite hobby of mine. I’m relatively new to the indie scene, and I hope to learn a lot about the inner workings of the music industry. I’m excited to help organize 80/35 and to work closely with local bands to get their music to the world by using social media tools and brainstorming creative ideas to get the word out.

I can’t say that I specialize in any particular area, but I love utilizing the power of social media and other emerging tools to communicate and inform. I’m really excited to learn about social media and music marketing from Jill and Hillary, and I’m pretty sure I’m going to have a blast.

Feel free to connect with me:
Twitter: @andrewpeters88
Facebook: andrewpeters88