Category Archives: Online Marketing

Geo-Targeting Your Messages to Fans

Today’s blog post was prompted from an e-newsletter I got from The Reverend Peyton’s Big Damn Band. I signed up for their email list after seeing them perform at the 80/35 music festival. The sign up form on their website … Continue reading

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Develop Professional E-Newsletters with MailChimp

Having a solid email list is an extremely important component of your overall marketing efforts. If you’re only communicating with your audience online via Facebook or Twitter, you are missing out on a huge opportunity to connect directly with your audience in … Continue reading

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Foursquare and Songkick partner for live music check-ins

Foursquare announced this week that they’re going to start pulling major events into their database via partnerships with Songkick, ESPN and MovieTickets.com to allow users to add more information to their check-ins. The partnership with Songkick will allow foursquare to access major … Continue reading

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Three creative and early uses of Google+ by artists

We recently wrote about how artists can use Google+ to connect with fans and shared some of the main features of the new social networking tool, along with our thoughts on how we see artists utilizing them. While we were … Continue reading

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Spotify: Popular music service creates new marketing opportunities

Spotify has the ability to shift how we consume music. Described as “a digital music service that gives you access to millions of songs,” Spotify launched in October 2008 in Europe, but just became available in the U.S. a few … Continue reading

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How artists can use Google+ to connect with fans today

There’s a new kid on the social networking block, and by kid we mean Google’s newest gargantuan project, Google+. If you’re an early adopter, you’re probably already circling, sharing and hanging out on the latest social networking tool from Google, … Continue reading

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The fourth annual 80/35 music festival is finally here!

The fourth annual 80/35 music festival is fast approaching, and we’ve been busy working on the festival since July 5th of last year! From coordinating all the media relations, managing the social media presences, organizing the street team efforts, and … Continue reading

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Successful online music marketing case studies

Connecting with fans is imperative in today’s music industry. It’s that connection that can give them a reason to buy and support your music. Utilizing social media and having a strong online presence makes connecting with fans much more achievable. … Continue reading

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